{"id":2912,"date":"2016-11-08T01:11:58","date_gmt":"2016-11-08T01:11:58","guid":{"rendered":"http:\/\/www.brixwork.com\/realtors\/?p=2912"},"modified":"2025-08-19T20:24:30","modified_gmt":"2025-08-19T20:24:30","slug":"new-search-engine-optimization-strategies-for-2016-2017","status":"publish","type":"post","link":"https:\/\/www.brixwork.com\/realtors\/new-search-engine-optimization-strategies-for-2016-2017\/","title":{"rendered":"New Search Engine Optimization Strategies for 2016 ~ 2017"},"content":{"rendered":"

Dynamic, changing, morphing and evolving – such is the nature of digital marketing. As a firm entrenched in helping Real Estate Professionals, which is one of the most competitive industries with so many competitors, we are constantly working to improve our service standards and quality. Recently we have re-vamped and re-structured our SEO (Search Engine Optimization) as well as the pricing<\/a>. Here are some of the key changes in our strategy, followed by what is being kept constant as the past.<\/p>\n

New Changes To Our Real Estate SEO Programs<\/h3>\n

We will explain our newer SEO strategies here in the simplest terms possible. We understand that some technical terms can be confusing, and we are happy to answer more of your questions directly should you have any.<\/p>\n

#1 –\u00a0Blog Articles Now Mandatory For Content-Rich Websites<\/h4>\n

“Content is King”<\/em> is one of those phrases thrown around a lot – and for very good reason, because it is Google’s mandate to deliver relevant & useful content for their search customers. All of our SEO programs now include a specified\u00a0number of blog articles by default, because on-site content is hands-down the best way to improve<\/strong> the quality score of your website. Blog articles offer a wealth of options to link to other sections of your website (MLS\u00ae search results, or individual listings) as well as link out to reliable 3rd party resources to be of more benefit to your customers (such as reputable news articles, service providers or real estate board websites).<\/p>\n

#2 – More Focus on Quality Backlinks Rather than Quantity<\/h4>\n

There was a time when most\u00a0SEO engineers would pick as many online directories, public forums & blogs to plaster the internet with backlinks to their websites. Some went as far as creating automated posting software that would hit bulletin boards worldwide for tens of thousands of backlinks to be generated within a matter of days. Others went for paid links – which mean absolutely nothing to Google in terms of how valuable & relevant the content on a website is. These practices fall more under the black-hat realm of SEO techniques<\/a>, which we have never used. Back in the days we leveraged many more\u00a0sources for more backlinks (but we never used, and never will use, black-hat SEO techniques), but we are putting less emphasis on the number of links, and more emphasis on the quality of backlinks. Certain\u00a0directories and online blogs are valid and legitimate sources where we can acquire reliable\u00a0backlinks that have meaning.<\/p>\n

#3 – More In-page Content Throughout (not just the blog)<\/h4>\n

Outside of the blog, we aim to place more unique text\u00a0content to describe neighbourhoods, buildings, property types\/subtypes in order to boost the actual quantity and quality of the text content throughout your website. When\u00a0walking a precarious line between clean & minimalist designs VS content-rich pages, our design\/development team’s expertise really shines to achieve a balance of both. Our photo galleries for listings\/buildings can have detailed descriptions and information, as well as many other sub-sections of our sites.<\/p>\n

To\u00a0discuss more details: subscribers of Brixwork are welcome to contact us directly <\/a>from our website or email us at support@brixwork.com<\/a>.<\/p>\n

[zilla_button url=”https:\/\/www.brixwork.com\/realtors\/contact-us\/” size=”big” target=”_self”]Ask About SEO Now[\/zilla_button]<\/p>\n

Things We Have Been Doing That Will Continue Steadily<\/h3>\n

Some core elements of our real estate websites that naturally improve your position on Google are steady, solid and rarely-changing because they are based on solid fundamentals, and here are some of the core features or continuous improvements.<\/p>\n

URL Structures, Meta Titles and Descriptions<\/h4>\n

Even our MLS\u00ae search result pages are very well optimized in its keyword-rich URL structure that well-defines the listing(s). For your own pages, our team (or yourself) have the ability to fully modify the meta titles & descriptions to make it more relevant and easier to read. This has been one of the most core functionalities for all Brixwork websites for years, and will continue to be so.<\/p>\n

Load Speed & Mobile Responsiveness<\/h4>\n

Our core software is constantly tweaked and improved to reduce bottlenecks, decrease page load time, as well as show up better on social share results. Some of the notable improvements made throughout 2016 already include (these upgrades help all of our clients, not just those on the SEO packages)<\/p>\n