It’s not as interesting to them as you’d think!<\/h3>\n
When one writes out his or her own biography, article or any other content, they are self-absorbed and narrow-perspectived- however the others visiting your site don’t necessarily share that enthusiasm about you (yet)<\/strong>. Drowning the visitors with the typical “I care about you, I can negotiate, I put clients first, I have experience, I have a family and a dog” in 4 paragraphs is biography suicide. In fact the above short sentence would be more effective compared to having it take up half the page in longer sentences.<\/p>\n The question that the modern day marketer has to ask is, “How do I format my page so it’s not boring? How do I get across to my potential client without losing them among lines of scribble?”<\/em>\u00a0There are ways to make sure your website text is more interesting than my History 12 textbook from 10 years ago.<\/p>\n Website text is broken down largely into headings & paragraph text. Headings range from heading 1 to heading 6. Headings are like the pack leaders – for each paragraph or two, you should always put a heading above it that emphasizes the key points. Assume that 95% of visitors will scan through the headings and not even bother with your paragraphs (at least at first, they won’t).<\/p>\n If there are certain keywords within a paragraph that you’d like to put some extra jazz into (“Award winning”, “Vancouver local resident for 25 years” etc. are good examples), feel free to make those blocks of text bold, italic, underlined (or a combination of them). Just be careful to not over-do it – if you have too many of these, your content is going to look like it’s been ravaged by a pack of rats. Pick just a few very important ones you want to really get across to your new leads on your webpage.<\/p>\n Be concise. Short paragraphs are more popular, not only to high-school kids reading a textbook. If one sentence will do, don’t make two – instead, get more juice across by bolding some of the text that really matters. Don’t try to make two large points in one paragraph when it can be split into two.<\/p>\n Here is a before & after shot comparing the homepage intro text. After the text was modified to include some key headers, and some of the text bolded, the main points are delivered to viewers much quicker – Core Business Values, Professionalism, Authenticity & Education<\/strong>.<\/p>\nHow to Make Your Content Text More Engaging, Less Boring, and More Effective\/Efficient<\/h3>\n
1. Use Headings In Your Content Text<\/h4>\n
What this technique can do for you:<\/h6>\n
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2. Bold, underline or italicize some<\/span> of the text<\/h4>\n
What this technique can do for you:<\/h6>\n
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3. Don’t make your paragraphs too long. Use techniques #1 & #2 to help you achieve this.<\/h4>\n
What this technique can do for you:<\/h6>\n
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An Example on Rhiannon Foster’s Website<\/h3>\n
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