{"id":3699,"date":"2017-07-10T12:30:55","date_gmt":"2017-07-10T12:30:55","guid":{"rendered":"http:\/\/www.brixwork.com\/realtors\/?p=3699"},"modified":"2025-09-16T17:04:37","modified_gmt":"2025-09-16T17:04:37","slug":"single-property-website-one-page-downfalls-for-seo","status":"publish","type":"post","link":"https:\/\/www.brixwork.com\/realtors\/single-property-website-one-page-downfalls-for-seo\/","title":{"rendered":"The Downfalls of Single-Property Websites and The Better Solution"},"content":{"rendered":"

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The One-Page Website Trend – It’s Pros and Cons<\/h3>\n

Many real estate web providers offer one-page websites dedicated at specific properties only, rather than an entire agent\/brokerage website. While this has some advantages, there are many other disadvantages to consider<\/strong> before moving in this direction.<\/span><\/p>\n

The biggest benefit that Realtors\u00ae may see in this is the fact that a specific domain such as <\/span>www.1234MainStreet.com<\/span> can take a customer directly to view the listing. However, this can be achieved just as easily<\/strong> by pointing any domain directly towards a specific page within your existing website.<\/span><\/p>\n<\/div>

Isolated Domains Mean Less Google Ranking Opportunities<\/b><\/h4>\n

These single-property domains has no permanent presence. It\u2019s also not part of your primary domain that you have kept, and will keep, for years to come, which means there\u2019s no Google ranking accrual that happens. It will provide one or two backlinks while it’s alive, then when you scrap it after the listing sells, it’s gone. There are no permanent benefits of these single-property websites<\/strong> to your long term Google ranking.<\/p>\n

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\n\n\n\n\n\n\n\n\n\n
<\/th>\nSingle Property Website<\/th>\nUpgrading Own Listing Page<\/th>\n<\/tr>\n<\/thead>\n
Google Ranking of Your Domain<\/td>\nOnly a backlink or two to the primary domain, and temporary while the home is for sale<\/span>.<\/td>\nAll data attributed and credited towards primary domain for permanent search position gains!<\/strong><\/td>\n<\/tr>\n
Easy Access by Easy Domain<\/td>\nYes, by means of DNS configuration<\/span>.<\/td>\nYes, by means of simple forwarding<\/strong> of a new domain!<\/td>\n<\/tr>\n
Link Destination<\/td>\nThe visitors are limited to only that property<\/span> unless they dig deeper to your primary site. Short term duration of visit.<\/td>\nAny visitor can easily be guided to other listings<\/strong>, or a full MLS\u00ae search where available. Keep visitors longer<\/strong>!<\/td>\n<\/tr>\n
Long Term Visibility<\/td>\nOnly if the domain is renewed each year, as well as separate website fees are paid again and again<\/span>.<\/td>\nForever present<\/strong> on your own website\/domain as long as you wish.<\/td>\n<\/tr>\n
Design Flexibility<\/td>\nEach property can be differently laid out for uniqueness – but also may lack brand consistency<\/span>.<\/td>\nAll property detail pages within a website are consistent<\/strong>, and can be customized ONCE\u00a0to look great over and over<\/strong>!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

As you can see, the cons of a separate single-property website greatly outweigh the pros:<\/p>\n