We are announcing the release of a new functionality that generates an automated sitemap XML file. This sitemap functions to aggregate, categorize and present the webpages on our real estate websites, including the listings available under the pre-defined listing search pages (i.e. clients have pages such as “Townhomes in West Vancouver”). This map includes all of your own listings as well as MLS® Reciprocity (IDX) driven real estate listings to maximize the exposure.
Why this was on the backburner
The XML sitemap concept has been on the back-burner for a while simply because we perceived it to be not the most necessary nor urgent functionality. When a website features proper deep-linking, content display and categorization of sub-items through proper HTML display (which we boast proudly), the sitemap is not really critical. As Google puts it themselves:
Sitemaps are a way to tell Google about pages on your site we might not otherwise discover.
You can find the original Google documentation on Sitemaps here. As you can see, the keyword here is “not otherwise discover”. Google’s crawlers (often called bots, short for robots) will crawl through your website and follow the links. A well-built website doesn’t have to rely on Sitemaps to get the pages linked and crawled.
That being said, some of our customers prefer minimal amount of deep links and sub-pages under the listing section for a cleaner website look, so we decided ultimately to move ahead with this feature to ensure that even those websites will get more exposure through Google.
How to Get it Enabled On Your Website
This feature is not a mandatory item. To enable the XML Sitemap feature, please contact our support desk with the request, and we can help you out.