Project Description
Palette at Brackendale
Custom Website, Branding, Print Media & Stationery, Digital Marketing Campaign
5
MONTH
CAMPAIGN
280+
LEADS
REGISTERED
8,000+
ORGANIC
WEBSITE VISITS
Omni-Channel Campaigns For Maximum Conversion
Successful PPC Campaigns start with meticulous planning of the whole funnel. Spanning across Instagram/Facebook ads to journalist-quality editorials on Pique Magazine and North Shore News, we achieved a competitive acquisition cost of $53/lead, far out-performing the average for single family homes/land property segments.
Logo and Branding Design That Expresses The Community
Successful project marketing starts with the foundation of great design. We went through dozens of sketches based on thoughtful client input and rigorous demographics research to compose this impressive logo, and the pleasant and eye-catching colour and font scheme that goes with it.
Project Marketing Website, Developed With Love
Immersive and attractive, this project marketing website is worth a scroll to the very bottom. The one-page scroll design tells the story of the project; from the attractive West Coast location in Squamish, to an interactive lifestyle and lot sitemap, all the way to the splendid history of Brackendale. We incorporated tasteful animations and parallax effects to give this website the class and elegance it deserves, while expressing the quaint, peaceful and nature oriented lifestyle eloquently.
Stationery and Presentation Package Design
Following up on a great first impression online with a great second impression in-person is critical to convert intrigue into depsits. We equipped the Palette sales representatives with beautifully designed and perfectly branded stationery and print media.
Site Hoarding and Billboard Sign Design
We adorned the homesites with a series of vertical signs, custom wrap for the trailer showroom, along with a highway side billboard that caught the attention of every driver along Highway 99. The presentation booklets were carefully crafted with an exciting design to maximize the impact on potential buyers and investors, and help them envision their new lives in this established community.
