Print Media, Signage, Hoarding Design for Real Estate and Presales
Your brand doesn’t stop at a screen, and neither do we.
From stunning listing presentations to construction site hoarding across the Lower Mainland, our designs thrive offline too – because the physical world is where the real estate transactions happen.
When people think of Brixwork, they often think of our custom real estate websites — and rightly so, we produce great looking ones indeed. But we are, at our core, a full-service boutique design and marketing agency for real estate professionals. We have been designing print media and physical signage for nearly two decades, and if you have driven around the Lower Mainland or up the Sea to Sky Highway, there is a good chance you have seen our work and marveled at it.
Physical and Print Media Is Important, Even in The Digital Era
All the talk is digital nowadays, from PPC digital campaigns to AI generated apps and websites. But real estate is, well, very real and physical, and physical media plays a critical role still:
01
In-Person Interaction Is The Goal
Hoarding, signage and print media thrive in showrooms, construction sites, and open houses.
02
Humans live in a tactile world
People touch and feel listing feature sheets and presentations. You can’t give out mediocre material!
03
Physical media closes the deals
Many leads originate online, but almost all deals finalize in person. Houses and condos don’t ship via Shopify checkouts.
A beautifully designed listing presentation booklet, a premium open house feature sheet, or bold construction site hoarding all do something a website cannot: they make an impression in person, at exactly the right moment. Our clients consistently tell us that new listing opportunities come up at open houses because of the quality of their printed materials — not just their online presence.
This article covers just a range of our physical media design services — from the pocket-sized business card to the 40-foot construction hoarding panel — and explains why investing in this side of your marketing is one of the best ROI-returning decisions a Realtor® or developer can make.
Is Print Marketing Still Effective for Real Estate in 2026?
Short answer: yes — if you do it right. The agents who say print is dead are usually the ones handing out brokerage-issued generic pamphlets that get thrown in the recycling bin before the buyer reaches their car.
The agents winning in a competitive market are doing it differently. They are handing buyers a beautifully bound, custom-designed presentation booklet that looks more like a coffee table publication – no cheap glossy Staples printed garbage allowed. They are sending neighbourhood mailers that are designed professionally (not word-dumped mess), printed properly (lamination material makes or breaks it). Their business cards and folders look and feel top-notch, like stepping into a luxury hotel lobby.
Open Houses Are A Lead Paradise for Real Estate Agents – Don’t be Forgettable!
In a market where buyers often tour multiple properties in a single afternoon, printed materials are one of the only brand touchpoints that physically travel home with them. A premium feature sheet placed on a kitchen counter during an open house is still there when the buyer and their spouse review notes that evening — imagine making a lasting brand impression that follows them home.
“Once they see this, it’s a done deal.” — A common reaction from our Realtors® with our custom-designed listing presentations.
Our Listing Presentations and Buyers Guides Improves Conversion Rate Dramatically
While many agents obsess over “more leads”, have you considered your conversion rates? Our custom designed presentations help our agents convert more leads and meetings into signatures and sales. Most Realtors® use generic, brokerage-provided listing presentations, or mass-produced Powerpoint buyers guides from “coaches” or Etsy, and wonder why they were forgotten in favour of another better-prepared agent.
What are the best print marketing ideas for real estate agents?
The most impactful print marketing materials for Realtors® in BC include:
- Custom listing presentation booklets and CMA packages
- Buyer’s guide booklets for first-time or investor clients
- Property feature sheets for open houses
- Branded neighbourhood mailers (just listed / just sold cards, market update mailers)
- Business cards with premium finishes (spot gloss, emboss, soft touch)
- Presentation folders and stationery packages
- For sale and open house signs
- Construction site hoarding and presale project signage
We design and produce all of the above with our in-house team of graphic designers. Print production for most items is handled through our trusted local vendor network — including TR Trades in Vancouver for large-format outdoor signage.
See our full Print Media Design services page for an overview of everything we offer.
Construction Site Hoarding & Presale Signage Design in Vancouver and BC
If you are developing or marketing a presale project, your construction site hoarding is not just a protective fence — it’s a precious marketing opportunity to engage more buyers and investors. Never discount the impact of drive-by or walk-by traffic, and the word of mouth effect from it. After all, “location, location, location” is a key mantra in real estate, and what better than on-location brand building?
What is site hoarding in construction?
Construction site hoarding refers to the temporary fencing panels, wall wraps, and barrier graphics that surround a construction site. In the real estate context, these panels are a significant marketing opportunity for the project as well as the developer and marketers behind it. Designed well, they create excitement. Done poorly, it’s a missed opportunity and a waste of money.
Our Latest Featured Project Marketing in Squamish, BC
Palette at Brackendale showcases exemplary design by our team of a premium hand-crafted brand, thoughtfully designed presentation kits, a stunning project marketing website, as well as billboard signs and construction site hoarding. Located in Squamish, BC, these 34 prime development lots provide a unique opportunity to own a piece of heritage in a coveted low-density residential neighbourhood.
What goes on construction site hoarding?
Effective real estate development site hoarding typically includes:
- Project name and logo (always the foundation — branding must come first)
- High-impact lifestyle or architectural rendering imagery
- Tagline or value proposition (e.g., “34 exclusive homesites — Squamish’s finest”)
- Key specs teaser (bedroom ranges, pricing from, estimated completion)
- Contact information and/or sales centre address
- QR code linking to the presale project website
- Regulatory and developer information as required
Branding is the foundation of great signage — never an afterthought
A hoarding wrap is only as good as the brand underneath it. If your logo was put together quickly in Canva, or if your brand colours and typography are inconsistent, the hoarding will look exactly that way — rushed. We recommend reading our previous post on 4 branding mistakes Realtors® commonly make before commissioning any physical signage. Great hoarding starts with great branding.
Featured Work: The Southbend, Nanaimo (Townhomes)
For The Southbend presale project in Nanaimo (by Akers Property Solutions), Brixwork handled the complete campaign from the ground up: custom branding and logo, the presale website, site signage and hoarding, presentation booklets with floorplan inserts, and social media assets for launch.
The visual consistency from the website to the hoarding to the presentation booklet is what makes a presale campaign feel polished and trustworthy to buyers. Everything speaks the same visual language — and buyers notice.
Featured Work: Azure Properties Group, BC
For Azure Properties Group — a well-established residential developer with projects across Vancouver and BC — we conducted a branding cleanup, redesigned their website, and extended the brand through custom site hoarding for each of their active projects. The site hoarding was designed to extend the same geometric motifs and colour palette from their brand guide, creating a cohesive on-site brand presence with the neighbourhood’s walk-by and drive-by eyes.
How much does real estate signage cost to design and produce?
Costs vary significantly based on size, material/surface used (coroplast, aluminum, vinyl wrap and more), and quantity. A standard real estate yard sign panel starts from a few hundred dollars for design plus printing. Construction site hoarding for a full perimeter can range from a few thousand to tens of thousands depending on linear footage and material choices. The design investment is a fraction of the production cost — yet a very critical part that makes or breaks your investment. Contact us for a project-specific quote.
Tradeshow Displays, Backdrops, and Stand-Up Banner Design
We had the pleasure of designing and producing beautiful banners and displays for Bird Carpentry (Yellowknife)’s tradeshow booth at the AME RoundUp Vancouver (January 2026), highlighting their ground-breaking modular work camp and housing solutions from MCH Modulaire, with exclusive distributor rights in Western Canada and the Northern Territories.
We bring extensive experience designing beautiful, high-impact tradeshow displays and presentation packages to wow your audience at the big events. You’re investing a significant chunk of cash for that trade show booth. It’s smart business to get properly designed banners and backdrops, as well as clear and concise tabletop displays and handout material.
Where can I get construction site signage and Tradeshow displays produced in Vancouver?
We work with TR Trades in Vancouver for outdoor signage, hoarding and tradeshow displays as our preferred vendor large scale print. Brixwork handles all of the creative design — TR Trades handles the production and print. This gives our clients the best of both worlds: agency-grade design paired with reliable, local manufacturing.
Listing Presentations, Feature Sheets & Print Media Design for Realtors®
For individual Realtors® and real estate teams, the most impactful print investments fall into a few core categories. Here is how each one works, and what separates a great one from a forgettable one.
Not From Generic Templates – We Custom Design For Each Client
Our custom listing presentation booklets and buyer’s guides are one of our top-performing products — and for good reason. Every piece is designed from scratch, custom-fitted to each agent’s brand like a bespoke suit. No two are alike, which means no other Realtor® in your market will hand out the same booklet to your leads.
The difference between a custom presentation and a brokerage-issued template is not subtle. Clients who receive the custom version often decide on the spot — before the CMA numbers have even been reviewed. It communicates professionalism, preparation, and that this agent treats every client as if they matter.
What should be in a listing presentation to set you apart from the rest?
- A strong personal brand introduction (who you are, what sets you apart)
- Your performance and sales stats, recent sales and case studies
- A clear, visual explanation of your listing process and timeline
- Testimonials from past clients (ideally with names and neighbourhoods)
- Samples of your photography and drone videography from previous listings
When designing buyer’s guides, make sure to pivot:
Focus instead on step-by-step buying processes,, financing notes, preparation checklists, other costs to expect, and a FAQ section tailored to first-time buyers or investors.
Featured Client: Manny Bal (Burnaby & Vancouver Realtor®)
Manny Bal’s complete print package — view the full case study here — is a standout example of print media done right. Business cards with emboss and spot gloss, premium presentation folders, boutique feature sheets, and custom mailers all carry the same meticulous typography-led brand identity. His listing presentation kit was described as a “true showstopper” — designed not just to impress buyers but to visually communicate his calibre as an agent before he has even spoken a word.
Feature Sheets & Open House Materials That Actually Work To Get Leads
Generic MLS® feature sheets printed from Paragon or an office printer are the beige wallpaper of real estate marketing. They exist, they are functional, and they are completely forgettable. For buyers without a Realtor representing them (yet), the agent who makes a stronger impression and a better show of effort and quality through premium presentation will beat out masses with cheap material.
Feature sheets are not just for buyers – neighbours who are curious to see similar homes for sale will evaluate you as a listing agent based on your marketing material. It shows respect for the listing and signals to the seller that this agent invests in doing things properly.
How do I design a real estate Listing Presentation?
The short answer: don’t do it yourself unless design is genuinely your skill set. The goal is not just to have something printed — it is to have something that represents your brand at its absolute best, in the most persuasive and visually compelling way possible. A poorly laid out booklet with mismatched fonts and stock photos can actually undermine confidence rather than build it.
The right approach is to work with a design team that understands real estate specifically — the psychology of what sellers want to see, how buyers evaluate agents, and how to translate your competitive advantages into compelling visual storytelling. That is exactly what our team at Brixwork does.
Featured Client: Progressive Vancouver Team
The Progressive Vancouver Team at Angell Hasman & Associates is a prime example of brand consistency carried across every physical touchpoint. We designed their custom signage, branded neighbourhood mailers (with detailed recent sales history and pricing data), presentation folders, business cards, and other collateral — all built on a cohesive brand foundation. The result is a team whose brand is instantly recognizable across the neighbourhood, whether on a for-sale sign on the street or in a beautifully produced mailer that lands in a homeowner’s mailbox.
Featured Client: Oracle Property Group
For Oracle Property Group (David & Sunny), we delivered a comprehensive brand, website, print media, and signage design package. The illustrated branding system carried through everything from their website to their printed materials, creating a memorable and distinctive visual identity that positioned them apart from the rest of their market.
What size are real estate yard signs, typically?
Standard real estate lawn signs are usually 24″ x 36″ while condo for-sale signs tend to be smaller at be 24″ x 8″. Rider panels (for sale, open house, sold, team member names) are typically 6″ x 24″. In urban areas, A-frame signage on street corners helps guide people to your listing. They are typically 18″ X by 24″. Brixwork designs all signage to production-ready specs and can produce files for any vendor or any size. Custom sizes for presale projects, development site signs, or site hoarding are also handled on a project-by-project basis.
Physical Marketing and Digital Marketing Work Together — Not Against Each Other
The best marketing strategies in real estate are not digital or physical — they are both. A great website generates online leads. Custom print media and signage turn in-person interactions into conversions. PPC ads and SEO bring people to your website. A premium listing presentation booklet closes the deal during the meeting.
One of the most underrated tools in this cross-channel strategy is the humble QR code. A well-placed QR code on a feature sheet, a hoarding panel, or a for-sale sign can bring a curious passerby directly to your website, a property detail page, or a presale registration form — bridging the physical and digital worlds in a single scan.
Real estate is fundamentally a relationship business. The impression you make in person matters as much as your digital presence — sometimes more.
Whether you are a solo Realtor® looking to upgrade your listing presentations, a real estate team building out a full stationery and signage package, or a developer launching a presale project to sell new homes, Brixwork has the design expertise, the industry knowledge, and the production vendor relationships to deliver everything you need, serving agents all over North and Central America.
Explore our Print Media Design services or browse our portfolio to see more examples of our work. Ready to talk? Contact us for a creative session!
