September 26, 2025

3 Outdated Website Modules and What to Use Instead

They seem cool, and it sounds like they should be effective. These clever modules may work well in other industries, but they often backfire on real estate websites. BONUS: Learn what to use instead!

Written By Jeff Kee| Features & Development

#brokerage, #css, #digital marketing, #Engagement, #google, #IDX, #MLS, #mobile, #online, #Real Estate, #realtor, #Reciprocity, #responsive, #Search Engine Optimization, Website Design

Read Full Post

August 19, 2025

High-Performing Real Estate Websites – What It Takes (and Costs) In 2025

The standards for real estate websites keep rising with more. We dive deep into how our custom designed pages are truly distinct from the competition, plus how better technology is driving bespoke production costs down. Not everything is subject to inflation.

Written By Jeff Kee| Design & Visuals, Search Engine Optimization

#AI, #Artificial Intelligence Optimization, #Bing, #brokerage, #chatGPT, #Claude, #CMS, #google, #IDX, #MLS, #MLS Reciprocity, #online, #Perplexity, #Real Estate, #realtor, #Search Engine Optimization, #Website Builder, #Website Design, Wordpress

Read Full Post

July 16, 2025

MLS® IDX On Real Estate Websites – The Main Benefits (Hint: It’s Not for Home Searches)

Most people search listings on Realtor.ca, Zillow, and major platforms - not realtor websites. So why do successful agents still invest in MLS® IDX integration? What are you missing without it?

Written By Jeff Kee| Search Engine Optimization, Technology & Trends

#brokerage, #Commercial, #google, #Google Search, #IDX, #keywords, #MLS, #MLS Reciprocity, #online, #ranking, #Real Estate, #realtor, #Residential, #Search Engine Optimization, #Website Builder, Website Design

Read Full Post

June 24, 2025

Dedicated Landing Pages for Real Estate PPC – 10X (Or More) Ad Budget Efficacy

Discover how conversion-oriented landing pages can dramatically improve PPC campaign performance due to browsing behaviour differences between organic and paid traffic - psychology matters in marketing.

Written By Jeff Kee| Design & Visuals, Marketing & Promotion

#campaign, #Conversion Rate, #Engagement, #facebook, #google, #Google Ads, #Google Analytics, #instagram, #landing page, #meta, #Paid Traffic, #PPC, #Real Estate, #realtor, Website Design

Read Full Post

April 1, 2025

Creative Uses of MLS® IDX For Niche and Google Domination

Spoiler alert: it’s more than just home searches on your website. Many of our clients enjoy 1st page ranking and effective niche definition using our native MLS® IDX enabled website platform.

Written By Jeff Kee| Search Engine Optimization, Technology & Trends

#Bing, #brokerage, #CMS, #google, #Google Search, #IDX, #keywords, #MLS, #MLS Reciprocity, #online, #ranking, #Real Estate, #realtor, #Search Engine Optimization, #Website Builder, Website Design

Read Full Post

January 7, 2025

Blogging Tips and Inspiration For Real Estate Websites (Part 3)

Know the difference between Meta Title VS Description? Category VS tags? Better technicals and organization can get your blog posts more love from Google™ as well as humans.

Written By Jeff Kee| Search Engine Optimization

#Bing, #blog, #Categories, #content, #digital marketing, #google, #Google Analytics, #Marketing, #meta description, #meta title, #ranking, #Real Estate, #realtor, #Search Engine Optimization, #Tags, #traffic, #url, website

Read Full Post

December 19, 2024

Blogging Tips and Inspiration For Real Estate Websites (Part 2)

How long should each blog post be, and how to structure it? How do I improve ranking and readability? Is it OK to use ChatGPT to generate the content?

Written By Jeff Kee| Search Engine Optimization

#Ahrefs, #AI, #Artificial Intelligence, #Bing, #blog, #chatGPT, #content, #digital marketing, #google, #Google Analytics, #Hubspot, #Marketing, #ranking, #Real Estate, #realtor, #Search Engine Optimization, #traffic, #website, Yoast SEO

Read Full Post

November 21, 2024

Blogging on Real Estate Websites – Content Ideas & SEO Tips (Part 1)

Stuck trying to come up with the next blog post topic? Feeling a block when drafting the content? Our real estate blogging guide can bring you clarity.

Written By Jeff Kee| Search Engine Optimization

#Bing, #blog, #content, #digital marketing, #google, #Google Analytics, #Marketing, #ranking, #Real Estate, #realtor, #Search Engine Optimization, #traffic, website

Read Full Post

July 25, 2024

Who’s Visiting Your Website? New Google Analytics Metrics To Help Get More Leads

Stop flying blind! GA4 shows how your website is performing, and tells you who your visitors are. Making the most of your web presence and getting more leads starts with solid intel.

Written By Jeff Kee| Search Engine Optimization, Technology & Trends

#Engagement, #GA4, #google, #Google Analytics, #Real Estate Website, #Search Engine Optimization, #traffic, Website Design

Read Full Post

September 30, 2022

3 Reasons to Upgrade Your Property Detail Page

More than a third of your visitors enter through the property/building detail pages. Your homepage is not the only first impression to be well-polished!

Written By Jeff Kee| Design & Visuals

#analytics, #Design, #facebook, #google, #landing page, #listings, #maps, #Marketing, #MLS, #PDF, #Real Estate, #Social Media & Marketing, #streetview, #Video, #vimeo, #Website Builder, youtube

Read Full Post

July 14, 2022

Organic Traffic Decrease On Many Real Estate Websites in June 2022

Written By Sevena Sandhu| Search Engine Optimization

#analytics, #Bing, #brixwork, #facebook, #google, #Google Analytics, #instagram, #linkedin, #realtors, #Search Engine Optimization, #Social Media & Marketing, #toronto, #traffic, #twitter, #update, #vancouver, website

Read Full Post

June 30, 2023

Hiring – A Digital Marketing and Social Media Manager

Do you enjoy writing and communicating? Are you able to learn new software & tools quickly? Do you want to be part of the growing digital media & marketing industry? Are you comfortable with leveraging social media reach? Do you want to work hard, learn fast, and have fun? Check out our latest job opening.

Written By Jeff Kee| Company Updates

#adwords, #blog, #content, #facebook, #google, #instagram, #linkedin, #Marketing, #retargeting, #Social Media & Marketing, #team, twitter

Read Full Post