Social Media & Marketing

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Changes to Our Rates in 2013 Q2 and Upgrades2013-02-20T08:40:45+00:00

2012 has been a monumental year for us with the largest growth in client base ever. We are thrilled to continue to serve some of the best real estate agents with our boutique website services. We have welcomed many new clients from different brokerages and cities. We have added support for Kamloops & Whistler BC’s listing reciprocity systems, and recently started work on Burlington/Hamilton Ontario!

There are some significant changes coming up to our services and rates. As our products are becoming more sophisticated, and our offerings diversified further, we do feel the need to increase our prices on some parts. We are also now offering more services.

Custom Design Labour Rate Change

Effective April 1st, 2013

Currently our custom design labour cost is $75/hr. This is set to increase to $80/hr, billed by minimum half hour increments. This applies to:

  • Modifying layout of website
  • Adding custom icons or graphics
  • Or any other significant changes to website that requires labour from our design team
  • Modifying custom set slideshows
  • Layout of print-media (business cards, newspaper ads, listing sheets etc.)
  • Anything else that falls outside the scope of regular maintenance and tech support

This new labour pricing also applies to custom website design quotations. We quote for our custom designed websites on an hours-estimation method, so this will affect the pricing of new custom design websites that we build.

There will be no changes to monthly subscription fees, however! 

SEO, Social Media & Content Writing Services Launching Soon

There was a significant demand for more dedicated search engine optimization work as well as content writing. We have put together some SEO & writing packages, and will be releasing the offer sheets soon. In fact, our SEO & Social media packages are already published on our website.

Infographic: Canadian Internet, Mobile & Social Usage Stats2012-11-22T00:10:42+00:00

Canadians are far ahead of the curve when it comes to being online savvy, according to this beautiful infographic put together by 6S Marketing, a leading large-scale online marketing firm based in Vancouver BC, lead by the famous Chris Breikss.

These statistics once again prove the importance of a well-organized online marketing platform, whether your business is big or small in its scale. Since our release of 2011 mobile browser & social media usage statistics, it appears that the number has gone up even more! A beautiful & functional website, search engine presence, social media utilization etc. can all help you achieve your marketing goals, if you are consistent & diligent with it.

Please click here to read the original full post by 6S Marketing on Canadian Connectedness. The 6S Marketing blog contains some very interesting information.

Our Efforts to Meet These Trends

Apart from always creating the best designed real estate websites, we also lead the industry with the most advanced features and functionalities to allow our clients to take full advantage of this massive change in our society and consumer behaviour. Our Responsive Mobile Grid system allows your website to be optimized for any handheld device, including iPhones, Blackberries, Samsung/LG/Nokia/Motorola Androids, iPads etc. Our continuous innovation in social media marketing, including the recent addition of Pinterest pin buttons to our real estate listing pages, will help propel our clients to get more web traffic and gain more exposure in a competitive real estate market.

A Big Thanks to 6S For Creating This Infographic!

This is a fantastic infographic with great educational benefits to anybody who is involved in, or interested in, online marketing and mobile technology. The team at BRIXWORK would like to send a big fat thank-you to 6S Marketing for putting together this wonderful artwork.

BRIXWORK version 3.8.3 Release2012-10-19T01:44:35+00:00

BRIXWORK version 3.8.3 is to be released overnight, ready for you by Friday morning (October 19th). This update includes several bugfixes and features throughout the back-end as well as some other SEO related features.

Updates To The Admin Section

Drag And Re-Order module glitch fixed

There was a minor glitch on the new drag & reorder module that we released a short while back, where if the mouse is off the target by just a pixel it would select the drag icon, causing confusion. This has been addressed.

MLS® Listing to OWN Listing Convertor Error Fixed

The format of the tax field of the MLS® system (Vancouver/Fraser Valley Real Estate Board) was causing a glitch. This was tested well a while back, so we suspect a slight format change on the board’s part. When converting MLS® listings to OWN listings, our system was picking up only the first digit of the tax amount ($3,297 was turning into $3.00 due to this error). This has been rectified. If you have recently converted any MLS® listings to your OWN listings, it is important that you edit those listings to update the tax records manually. We apologize for the inconvenience!

Updates To The Front-End Features

Contact Form Made Convenient

The previous versions of the contact forms had a behaviour where it empties itself after an email has been sent to avoid duplicates. However this posed a problem when somebody wanted to send a second email right away, because the name/email/phone fields would also be reset. We upgraded our scripts so that only the content & the CAPTCHA visual verification fields are emptied, making it easier for your visitors to write another email to you immediately after the previous one.

Pinterest Buttons Available (optional)

Pinterest Is a Premium Social Media Outlet

Each listing detail pages can now show a Pin-to-Pinterest button beside the pre-existing Facebook/Twitter/Google+ buttons. This is an optional feature – if you want this enabled, please contact our support desk. To see a sample of the Pinterest button active, check out Mel Montgomery or Jesse Williamson‘s websites.

In case you don’t know what Pinterest is, here are Pinterest demographics that will make you want to use Pinterest more actively!

Google XML Sitemaps Available (optional)

We already announced this minor update a few days back – Google XML Sitemaps are now available upon request. Read this update article on the XML Sitemap for more details.

Best Time To Post on Facebook or Twitter (and email)2012-09-14T16:27:04+00:00

Timing on Social Media is important to generate the most click-throughs and impressions. Bit.ly (a URL shortener system used by Facebook/Twitter posts to link the final destination) released this statistic on click-through rates based on the time of the day and the day of the week. There is also a cool infographic (courtesy of Raka Creative) that visually displays the best times to hit Facebook & Twitter.

When to Post On Facebook

Links posted on Facebook on a weekday between 1 to 4 in the afternoon have the most effectiveness in generating traffic, peaking at around 3pm on Wednesday.

When to Post on Twitter

Twitter’s patterns are very similar to that of Facebook – 1 to 3pm during the weekdays gets the most click-throughs, while Friday afternoons dramatically decreasing in its efficiency.

When to Email

Although the attached infographic does not cover emails, we found reliable information on Mashable.com on the best time to send out email newsletters. Don’t forget the impact of the recent surge of mobile browsing habits – many people look at their emails and click on links from their smartphones. Is your website mobile-traffic ready?

Youtube Video Integration Available2010-03-21T04:14:03+00:00

We have recently upgraded Brixwork for Realtors to version 3.2, announcing our new Youtube video import capabilities. Each listing can now have a Youtube video linked with it. To do this, you need a Youtube account, so that you can upload your videos to Youtube. If you work with a video producer who handles the video publishing, please haves them upload it to Youtube under your account name, or better yet, have them send you the .flv file directly via email or FTP so you can upload it to youtube yourself.

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June 6, 2019

Boutique Project Marketing for Townhomes and Condos

Brixwork has been providing project marketing services for new builds for years. As demand for more new boutique townhome/condo projects increases, so does the need for higher-level project marketing. No matter how big or small, your project deserves a proper brand presence that'll set you apart from the rest.

Written By Jeff Kee | Design & Visuals, Featured Clients, Features & Development

May 7, 2019

Notable Realtor® Teams and Brokerages Custom Website Showcase

High performance teams and boutique brokerages need the best online image possible. Brixwork combines functional features and exceptional visuals to create custom website designs built to stand out!

Written By Jeff Kee | Design & Visuals, Featured Clients

April 11, 2019

Comparing Brixwork and WordPress

There are more real estate website platforms than ever before in the marketplace. Choosing the right platform for your business is critical to meet your business goals and be efficient with your time. Let’s compare how WordPress vs Brixwork works for Realtors® and their websites.

Written By Jeff Kee | Features & Development, Technology & Trends

February 20, 2019

Realtor® Website Pages Designed for 3–5x Better Performance

Is your website getting the numbers you want? Our bold designs are proven to give your website results by improving 3 key on-site metrics. Don’t settle for a cookie-cutter design like every Realtor®.

Written By Jeff Kee | Design & Visuals, Features & Development

January 8, 2019

What Is The Future Of The Real Estate Market?

It’s hard to predict the real estate market. The last downturn saw 1/3 of Realtors® hang their licenses and walk away. What’s your next move?

Written By Jeff Kee | Marketing & Promotion

January 3, 2019

Hiring – Office Admin & Customer Support Position (Maternity Leave Contract)

We are having a baby! We have a maternity leave position opening up to help with office administration and customer support. This is a great entry point into the industry for those who are eager to learn more about digital marketing & cloud web software!

Written By Jeff Kee | Company Updates

December 18, 2018

Get Your Branded Holiday Instagram/Facebook Posts Ready!

Its that time of year again! Make sure you have your graphics ready in time for this holiday season. Chose from a selection of beautiful posting templates for your Real Estate Instagram and Facebook pages for your social media presence to truly stand out.

Written By Jeff Kee | Design & Visuals, Social Media & Marketing

December 17, 2018

Listing Presentations & Buyers Guide Booklets Supercharged

You deserve better than generic, mass-produced, templatized listing presentations or buyers guidebooks. Stand out amongst thousands of competing Realtors®!

Written By Jeff Kee | Design & Visuals

November 1, 2018

Open House & Buildings/Presales Search Overhauls on Version 4.45

Our last major upgrade to finalize our move to the AWS cloud has springboarded us for even more enhancements to the Brixwork system, and packs some amazing new features to help our real estate pros gain more business. Learn how helping buyers find suitable listings has never been easier with version 4.45.

Written By Jeff Kee | Company Updates

October 31, 2018

4 Reasons to Upgrade Your Real Estate Listing Gallery Page

Showcasing your listings is one of the most important value you provide as a real estate agent. While the listing gallery systems on our templates are great as they are, our custom designed listing gallery icons have many benefits for your Real Estate business results!

Written By Jeff Kee | Featured Clients

October 19, 2018

Increase Realtor® Website Traffic with this Essential Tool

As the second most used search engine after Google, Youtube offers a variety of opportunities for Realtors® to increase website traffic and generate backlinks to their domain! Don't miss out on the opportunity to make the most of your Youtube Channel with these simple steps.

Written By Jeff Kee | Search Engine Optimization

October 11, 2018

Steady, Solid, Strategized SEO Results in Significant Traffic Growth

With a 34% increase in traffic, our dedicated SEO campaigns helped Vancouver based real estate website NestPresales.com improve SEO presence and google search traffic within as little as 3 months

Written By Jeff Kee | Search Engine Optimization

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